Invite Friends, Unlock AED 3,000+ in Perks: Inside Dubai's New Tourist Invitation Scheme

Dubai Rolls Out a New Tourism Initiative

Dubai has introduced an innovative tourism campaign called 'A Dubai Invite', encouraging residents to invite their friends and family from abroad while unlocking exclusive rewards worth more than AED 3,000 (approximately ₹70,000). The initiative, launched by the Dubai Department of Economy and Tourism (DET), is aimed at increasing international visitor arrivals and promoting the emirate as a preferred holiday destination during the summer travel season.

What are the advantages?

Once their invitation is verified, eligible visitors can benefit from a range of travel and lifestyle perks under the programme. Offers include hotel discounts, dining offers at select restaurants, shopping deals, attraction tickets, entertainment experiences and other exclusive deals. The total value of these offers exceeds AED 3,000, making a Dubai holiday more economical and appealing to international tourists.

Who is Eligible?

The scheme is open to UAE Citizens and Dubai residents who want to invite friends or relatives living outside the UAE. Guests must be registered by residents on the official campaign platform prior to their travel. Once the application is approved and guests arrive in Dubai during the campaign period, they will qualify for promotional offers available under the programme.

Promoting Tourism via Local Connections

The move is in line with Dubai’s strategy to capitalise on its diverse expat population to attract more tourists. Recommendations and invitations from friends and family are among the strongest influences on travel decisions, authorities said. The campaign is urging residents to become tourism ambassadors to help increase visitor numbers and support the city’s hotels, restaurants, retail outlets and entertainment venues.

Victory for Visitors and the Tourism Industry

In addition to providing attractive discounts, the scheme is also likely to boost Dubai’s credentials as one of the world’s leading travel destinations. In addition, visitors can enjoy premium experiences at discounted rates and businesses in the tourism and hospitality sectors can see a rise in footfall. Officials hope the campaign will also encourage repeat visits and longer stays, helping to spur broader economic growth for the city.

With its mix of luxury, culture, adventure and shopping, Dubai continues to innovate in attracting global travellers. The new invitation scheme adds another incentive for overseas visitors to explore the emirate while giving residents an opportunity to share their city with loved ones and make travel more rewarding for everyone.