Phone 18 Pro, iPhone 18 Pro Max Could Get Up to $200 Price Hike: Report

According to a new report, Apple could raise the price of the iPhone 18 Pro and iPhone 18 Pro Max by as much as $200. The iPhone 18 Pro could reportedly begin at $1,200-$1,300.

Jun 28, 2026 - 19:01
Jun 28, 2026 - 19:04
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Phone 18 Pro, iPhone 18 Pro Max Could Get Up to $200 Price Hike: Report

Next-gen iPhones might cost a lot more

Why the New Pro Models Could Cost Significantly More Why the New Pro Models Could Cost Significantly More
Apple might be hiking the price of its next flagship smartphones quite significantly. Apple might be hiking the price of its next flagship smartphones quite significantly. Word on the street is that the upcoming premium models will cost up to $200 more than what we are used to paying. Word on the street is that the upcoming premium models will cost up to $200 more than what we are used to paying. If these rumours are accurate, the base model Pro will begin at somewhere between $1,200 and $1,300, and the larger Pro Max will have an even heftier price tag once you start adding more storage. If these rumours are accurate, the base model Pro will begin at somewhere between $1,200 and $1,300, and the larger Pro Max will have an even heftier price tag once you start adding more storage.

Apple has not officially announced anything about pricing, but tech analysts think there are a few different factors at play for this potential change. Apple has not officially announced anything about pricing, but tech analysts think there are a few different factors at play for this potential change. Prices are going up on raw components across the board, and it costs more and more each year to build advanced phone hardware. Prices are going up on raw components across the board, and it costs more and more each year to build advanced phone hardware. And the new line-up is also rumoured to have major internal upgrades, including much faster next-generation processors, heavily upgraded camera systems and deeply integrated artificial intelligence features that require more processing power. And the new line-up is also rumoured to have major internal upgrades, including much faster next-generation processors, heavily upgraded camera systems and deeply integrated artificial intelligence features that require more processing power.

What Consumers Can Expect Going Forward What Consumers Can Expect Going Forward

Apple has done a pretty good job of keeping its premium pricing relatively steady, even with global inflation and supply chain headaches, over the past few years. But it does seem like the huge cost of adding all this new technology might finally force the company to pass some of those costs onto the buyers. Separating the standard models from the high-end Pro line is also a good business move, targeting tech enthusiasts willing to pay a little extra for the very latest features.

That said, as with any early leak or rumour, it’s best to take all of this with a grain of salt. We won't know the exact final pricing and specifications until Apple officially unveils the devices at their official launch event later this year. Until then, the company has plenty of opportunity to adjust its strategy or production plans before anything becomes fixed.

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