Salman Khan , Katrina starrer 'Tiger 3' to release on Diwali
Tiger 3', the superstar's most recent release, is sure to light up the silver screen this Diwali.
"Tiger 3," helmed by Maneesh Sharma, is the fifth movie in the YRF Spy Universe, following "War," "Ek Tha Tiger," "Tiger Zinda Hai," and "Pathaan."
Vice President of YRF Distribution Rohan Malhotra spoke with ANI about the special plan to release "Tiger 3" on Diwali.
"Every time we make a decision in a Yash Raj movie, we always consider how it will affect the picture's overall business in the end," he stated. Upon the release of "Pathan" at the beginning of the year, we decided to release the image on the 25th of January rather than the 26th, Thursday.
We had no doubts about Shahrukh's popularity. We trust Salman Khan's rise to fame. On the day of Lakshmi Puja, homes are filled with prayers. It's the season for families to enjoy festivals.
In the previous eleven years, no producer has released a film on the day of Lakshmi Puja. Since this is the third installment of the Tiger movie, we believe that there is a segment of the public that would like to watch Salman Khan's film in honour of Diwali. Even on the worst day of the year for the movie industry, there are a tonne of advance reservations. (For a 24-hour period). The theatre owners will make the final decision.
The film is set to hit the theatres on November 12, on Sunday, in Hindi, Tamil and Telugu. A complex release window this Diwali has prompted YRF to devise a strategic and unique release plan.
Talking about the film, Salman earlier said, "The action in Tiger 3 is raw, realistic yet spectacular. It is simply out of the world. What I love about the Tiger franchise is that the hero is presented as the larger-than-life Hindi film hero who can take on an army of people with his bare hands!