Morning India
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PVR announces crowdsourced film campaign – #OuchTheCouch

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New Delhi , India. September 11 Morning India: While the nation prepares to move towards normalcy, PVR Cinemas, India’s largest and most premium film exhibitor with a portfolio of 845 screens in 176 properties operating in 71 cities, announced a digital campaign inviting cinema enthusiasts to share video clips or images, expressing how much they miss watching movies in a theatre on account of the temporary shut-down of cinemas due to COVID pandemic.

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At the end of the campaign, the participant entries will be compiled into a film that would run in PVR when the cinemas reopen and would also feature on the brand’s social media pages.

With thousands of titles available on TV and streaming platforms during this period, watching movies from home sitting on the couch, was a popular quarantine pastime. But it does not compare to the experience of watching movies in a theatre for reasons other than just the big screen and the better sound.

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