American Express commits more than USD 200 million to help get customers shopping small with its largest-ever global Shop Small campaign
New Delhi [India] September 12 Morning India: American Express, which has a long history of backing small businesses, announces the launch of its largest-ever global Shop Small campaign, which includes a commitment of more than USD 200 million to help jumpstart spending at small merchants, many of which were impacted by COVID-19.
To encourage consumers to Shop Small, American Express is offering Rs 300 cashback for the enrolled India Card members after they spend Rs 1,500 or more at any eligible small merchant when they shop in-store, up to five times beginning now till November 30, 2020.
In India, the Shop Small campaign covers small and medium-sized merchants across Delhi, Mumbai, and Bengaluru covering retail shops, healthcare services, restaurants, and hotels.
American Express has also made it easier for its card members to locate small merchants that are open for in-store purchases in their vicinity through a Shop Small Map.
As part of the Shop Small campaign, American Express is providing Merchant Recovery Kits to small businesses with a range of Shop Small POP, social distancing materials, and hygiene supplies such as hand sanitizer sprays, masks, and face shields to help them maintain in-store hygiene and re-start their business with confidence while ensuring the safety of their customers.
“Small businesses are the backbone of the Indian economy and have been impacted the most during the pandemic. Through our Shop Small initiative, we are reinforcing our long-standing commitment to supporting small businesses by bringing them closer in the safest possible way to the consumers and providing them the required resources to revive their business with confidence,” said Manoj Adlakha, SVP and CEO, American Express Banking Corp India about the launch.
To support small merchants with the reopening, American Express has also created an online hub ‘All for Small’ which will host turnkey marketing tools, expert insights, and advice, special savings on curated solutions to help them market their business and other resources.